On September 27, 2025, the Malabog District of Seventh-day Adventists launched a district-wide Road sign Campaign during the Communication Emphasis Sabbath Fellowship at the Malabog Adventist Church, Paquibato District, Davao City.
The initiative involved distributing temporary road sign tarpaulins to all 11 member churches of the district.
These signs, designed to make Adventist congregations more visible and accessible to the community, were facilitated by Rhoen Peralta Catolico, Communication Director of the Southeastern Philippine Union Mission (SePUM). The tarps were formally received by Pr. Roy Estrera, Malabog District pastor, and handed over to church elders and representatives.
Church members from across the district attended the fellowship, witnessing the symbolic turnover. The morning worship service emphasized the vital role of communication ministries in evangelism and church branding. In the afternoon, the program included a child dedication service, followed by a renewed call for digital strategy for mission engagement.
“This is one of the advocacies of the department—to make our Adventist churches visible to the public through these road signs,” Catolico said, underscoring the church’s commitment to being accessible and recognizable within its communities.
Pr. Estrera expressed gratitude on behalf of the district, saying, “We thank the silent donor of these road sign tarps. Finally, our visitors can now find their way to our churches, especially as we also place them on digital maps.”
Local church leaders echoed their appreciation, calling the initiative a “surprised yet timely gift” that will help members and guests alike. The road signs not only provide clear directions but also affirm the Adventist presence in Malabog communities.
The event was documented by Hope Channel Davao’s Adventist News Weekend field reporter, ensuring that the story of visibility and mission is shared beyond the district.
Reflecting on the importance of a unified Adventist identity, Ted N.C. Wilson, former president of the Seventh-day Adventist world church, shared:
“Throughout our prolific history, however, we have never had a unified strategy for how to present that message across the thousands of visual materials that we create every week. Our churches, ministries, and organizations have spent such a long time trying to stand out that it is sometimes difficult for people to tell that we all stand together—that we all belong to the same body.”—Source: Adventist Review, “Adventist Church Adopts New Global Visual Identity System” (adventistreview.org)
